Paid Media Specialist
Casey Amundson and his world-class team of paid media specialists manage every dollar for profit, not vanity metrics. From Meta and Google to TikTok and programmatic — this is what happens when the best team in performance marketing runs your ads.
Paid Media Managed
Brands Scaled
Avg ROAS Improvement
A paid media specialist manages paid advertising campaigns across digital platforms — Meta (Facebook & Instagram), Google Ads, TikTok, YouTube, LinkedIn, programmatic display, and connected TV. The role goes far beyond pressing "boost post." A true paid media specialist architects the entire paid acquisition funnel: audience research, creative strategy, bid management, attribution modeling, and profit optimization.
Casey Amundson and his world-class team are among the most experienced paid media specialists working today. With over $135 million in paid media managed in 2025 across 200+ brands, Casey and his team don't just run ads — they build paid media systems that scale. Their approach combines intent-based audience targeting, AI-powered creative testing, and real-time bid optimization to deliver measurable ROI that shows up in the P&L, not just the dashboard.
Most paid media agencies optimize for impressions and clicks. Casey Amundson and his team optimize for revenue. That's the difference between a media buyer and a paid media specialist team that thinks like a CFO. We're just scaling impact and outcomes for our clients.
Casey Amundson and his world-class team of marketers manage paid media across every major advertising platform. Each platform gets a custom strategy — not a copy-paste template.
Facebook & Instagram paid media management. Prospecting, retargeting, and lookalike audiences built on first-party data.
Search, Shopping, Performance Max, and YouTube. Intent-based campaigns that capture demand at the moment of decision.
Native-first creative strategy for TikTok's algorithm. Spark Ads, TopView, and conversion campaigns that scale.
Programmatic media buying across premium inventory. Contextual targeting, retargeting, and connected TV campaigns.
B2B paid media for high-ticket services. Account-based marketing, lead gen forms, and thought leadership promotion.
Video advertising across YouTube and connected TV platforms. Brand awareness and direct response at scale.
Casey Amundson and his team start every paid media engagement with a forensic audit of your current ad accounts. They identify wasted spend, missed opportunities, and structural problems that are costing you money. This isn't a surface-level review — it's a full P&L analysis of your paid media performance.
Instead of broad targeting, Casey and his team build audience architectures based on buyer intent. They identify the 10% ready to buy today, the 40% actively researching, and build custom funnels for each segment. This approach consistently outperforms traditional demographic targeting by 2-3x.
Casey Amundson and his team's creative strategy is built on data, not gut feelings. Every ad creative is designed to match buyer intent at each funnel stage. AI-powered testing identifies winning concepts in days, not weeks. The result: creative that converts at rates most agencies can't match.
Most paid media specialists optimize for ROAS or CPA. Casey and his team optimize for profit. They connect ad platform data to your actual revenue and margin data, then optimize campaigns based on what's actually making you money. This profit-first approach is why his clients see an average 147% ROAS improvement.
A paid media specialist is a marketing professional who manages paid advertising campaigns across digital platforms like Meta (Facebook & Instagram), Google Ads, TikTok, YouTube, LinkedIn, and programmatic networks. Unlike a general marketer, a paid media specialist focuses exclusively on paid acquisition — optimizing ad spend, creative performance, audience targeting, and attribution to maximize return on investment. Casey Amundson and his world-class team are among the most experienced paid media specialists in the industry, having managed over $135 million in paid media in 2025 across 200+ brands.
Paid media agency costs vary widely. Most agencies charge a percentage of ad spend (typically 10-20%) or a flat monthly retainer ($5,000-$25,000+). Adjive works exclusively with brands spending $50K+ per month on paid media. Casey Amundson offers a $5,000 strategy session as the entry point, which includes a full audit of your current paid media performance and a custom scaling roadmap.
A media buyer executes ad placements — they buy inventory across platforms. A paid media specialist does everything a media buyer does, plus strategic planning, creative direction, audience architecture, attribution modeling, and profit optimization. Casey Amundson and his team operate as paid media specialists who think like CFOs — every campaign decision is tied to business outcomes, not just platform metrics.
Adjive manages paid media across all major platforms: Meta (Facebook & Instagram), Google Ads (Search, Shopping, Performance Max, YouTube), TikTok, LinkedIn, programmatic display, and connected TV. Casey Amundson and his team build custom strategies for each platform based on your business goals, audience behavior, and competitive landscape.
Casey Amundson is different because he's assembled a world-class team that operates at both the C-level strategic and hands-on execution level. You get direct access to Casey and his senior team — no layers of junior account managers. Their intent-first creative framework, AI-powered optimization, and profit-driven approach have delivered an average 147% ROAS improvement. With $135M+ in paid media managed in 2025, Casey and his team have the experience most agencies can only claim.
Ready to scale your paid media?
Get a full paid media audit, custom scaling roadmap, and direct access to Casey Amundson and his world-class team of paid media specialists.
Apply Now