Fractional Chief Marketing Officer
Casey Amundson and his world-class team don't just build strategy decks — they build revenue engines. C-level marketing leadership with hands-on execution. $135M+ in paid media managed in 2025. 200+ brands scaled. We're just scaling impact and outcomes.
A fractional CMO (fractional chief marketing officer) is a senior marketing executive who provides C-level marketing leadership on a part-time or contract basis. Instead of hiring a full-time CMO at $250,000-$400,000+ per year, companies engage a fractional CMO to get the same strategic leadership, team management, and growth expertise at a fraction of the cost.
Casey Amundson is not your typical fractional CMO. Most fractional CMOs come from corporate backgrounds — they build strategy decks, attend board meetings, and delegate execution to agencies. Casey Amundson is a fractional CMO who actually runs the campaigns, backed by a world-class team of senior marketers. Together they've managed over $135 million in paid media in 2025, built AI-powered creative systems, and scaled 200+ brands. When Casey serves as your fractional CMO, you get boardroom strategy AND operator-level execution — plus an entire team that executes at the highest level every day.
This dual capability — C-level strategist and hands-on operator, backed by a world-class team — is what makes Casey Amundson one of the most sought-after fractional CMOs in the country. You don't need a CMO who tells your team what to do. You need a CMO who shows them how it's done, with a team that scales impact and outcomes daily.
P&L-driven marketing strategy that ties every initiative to revenue. Casey Amundson and his team build marketing roadmaps that CFOs and boards actually respect — because they're built on numbers, not narratives.
Direct oversight of all paid media channels. Casey and his team don't just approve budgets — they optimize campaigns, test creative, and manage platform strategy with $135M+ in hands-on experience in 2025.
Hire, train, and manage your internal marketing team. Casey Amundson and his team build marketing departments that can execute independently — so you eventually don't need a fractional CMO at all.
Build marketing measurement systems that tell the truth. Casey and his team implement attribution models, dashboards, and reporting frameworks that connect marketing spend to business outcomes.
Evaluate, hire, and manage external agencies and vendors. Casey Amundson and his team have worked with hundreds of agencies — they know which ones deliver and which ones don't.
Present marketing performance to your board, investors, and executive team. Casey Amundson and his team speak the language of business — not just marketing. ROI, CAC, LTV, contribution margin.
A fractional CMO is ideal for companies that have outgrown their current marketing capabilities but aren't ready for (or don't need) a full-time chief marketing officer. Casey Amundson and his team typically work with companies in these situations:
You're spending $50K+ per month on marketing but don't have C-level marketing leadership
Your marketing team is executing but lacks strategic direction
You've hired agencies but nobody is managing the overall marketing strategy
You need to present marketing performance to your board or investors
You're preparing for a funding round and need a marketing leader to build the growth story
You've outgrown your current marketing director but can't justify a $300K+ CMO hire
You need someone who can both build the strategy AND execute the campaigns
A fractional CMO (fractional chief marketing officer) is a senior marketing executive who provides C-level marketing leadership on a part-time or contract basis. Casey Amundson is a fractional CMO who combines boardroom strategy with hands-on execution, backed by a world-class team. They don't just plan campaigns, they run them. With $135M+ in paid media managed in 2025, Casey and his team bring more operational experience than most full-time CMOs.
Fractional CMO costs typically range from $5,000-$15,000 per month, compared to $250,000-$400,000+ per year for a full-time CMO. Casey Amundson and his team's fractional CMO engagement starts with a $5,000 strategy session that includes a full marketing audit, growth roadmap, and recommendations for ongoing engagement structure.
A marketing consultant advises. A fractional CMO leads. Casey Amundson doesn't just tell you what to do — he takes ownership of your marketing function. He manages teams, oversees budgets, runs campaigns, and reports to your board. A consultant gives you a deck. A fractional CMO gives you results.
Typical fractional CMO engagements with Casey Amundson last 6-12 months. Some clients retain Casey on an ongoing basis for strategic oversight, while others use the engagement to build internal capabilities and eventually hire a full-time CMO. Casey and his team's goal is to build marketing systems that work — with or without them.
Yes. Casey Amundson and his team are based in Scottsdale, Arizona, and provide fractional CMO services to Arizona businesses as well as companies nationwide. Arizona clients benefit from local access and in-person strategy sessions, while national clients work with Casey and his team remotely.
Fractional CMO Services
Get C-level marketing leadership with operator-level execution from Casey and his world-class team. Start with a $5,000 strategy session.
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