Marketing Insights
Casey Amundson and his world-class team share the strategies, frameworks, and lessons learned from managing over $135 million in paid media in 2025 across 200+ brands. No fluff. No theory. Just what works.
The paid media agency model is broken. Most agencies optimize for metrics that look good in reports while ignoring the only metric that matters: profit. Casey Amundson and his team explain why the traditional agency model fails and what high-growth brands should demand.
Artificial intelligence is transforming how paid advertising creative is conceived, tested, and optimized. Casey Amundson and his team break down the AI creative strategy framework that has delivered a 147% average ROAS improvement across 200+ brands.
Most ad creative is built on assumptions. Casey Amundson and his team's intent-first creative framework is built on data about what audiences need to hear at each stage of the buying journey. Here's how it works.
Should you hire a full-time CMO at $300K+ per year, or engage a fractional CMO? Casey Amundson and his team break down the decision framework, cost comparison, and the situations where each option makes sense.
Before you hire a paid media specialist or switch agencies, you need to understand what's happening in your ad accounts. Casey Amundson and his team share the exact 30-minute audit framework they use.
Not every brand needs an agency. But once you're spending $50K+ per month on paid media, the cost of not having expert management far exceeds the cost of hiring one.
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