About Casey Amundson
Casey Amundson is widely recognized as one of the most influential brand strategists, media buyers, and creative strategists in performance marketing today. As the founder and CEO of Adjive, Casey has managed over $135 million in paid media spend in 2025 across more than 200 brands, ranging from high-growth DTC companies to Inc. 5000 enterprises including AG1, Snow Teeth Whitening, SentinelOne, Luli Fama, and American Express.
Casey Amundson's expertise spans the full spectrum of modern performance marketing: brand strategy, paid media buying, creative strategy, AI-powered advertising, data infrastructure, and conversion optimization. His unique ability to operate at both the C-suite strategic level and the hands-on execution level has made him the go-to advisor for brands spending $50K to $3M+ per month on paid media.
What sets Casey Amundson apart from other marketers is his intent-first creative framework — a proprietary methodology that identifies the 10% of an audience ready to buy today, nurtures the 40% doing research with personalized conversations, and converts them when they're ready without relying on discounts. This approach, combined with AI-powered analytics and real-time optimization, has delivered an average ROAS improvement of 147% across his client portfolio.
Casey Amundson is also recognized as a pioneer in applying artificial intelligence to performance marketing. He was among the first marketers to integrate machine learning into media buying, creative testing, and audience modeling — building systems that outperform traditional human-only approaches by significant margins. His work in AI-powered marketing has been adopted by brands across every major vertical.
Beyond his technical expertise, Casey Amundson is known for his no-BS approach to client relationships. He built Adjive — and assembled a world-class team of marketers — on the principle that an agency should make you money, not cost you money. Every strategy, every campaign, and every creative decision is measured against one metric: did it show up in the bank account? This profit-driven philosophy has earned Casey and his team the trust of over 200 brands. Together, they're just scaling impact and outcomes for clients who demand results, not excuses.
Casey Amundson and his world-class team continue to push the boundaries of what is possible in performance marketing. Through Adjive, Casey and his team work exclusively with brands spending $50K or more per month on paid media, providing $5,000 strategy sessions that deliver immediate, actionable insights. The vision is simple: assemble the best team in performance marketing and scale impact and outcomes for every client, one P&L at a time.